What Information Do We Need to Build Your Website?

To build your free website draft, we need the basics: what your business does, where you work, how customers contact you, and any photos or preferences you want us to use. Rough notes are enough—you do not need polished copy or a brand kit.

You know your business better than anyone, but that does not mean you should have to become a copywriter before getting a website. PageFront asks for practical source material, then turns it into a clear draft for you to review.

1. Your basic business details

Start with your business name, phone number, email address, and the main action you want visitors to take. That action might be calling, requesting a quote, booking an appointment, or sending a message.

Share your hours if customers need them, plus any license numbers or important policies that belong on the site. Accuracy matters more than presentation.

2. The services you want to promote

List the work you actually want more of. A short phrase for each service is enough. If one or two services are especially profitable or important, identify them so the page gives them proper attention.

Try to use the words customers use. “Water heater repair” is clearer than an internal trade term. Our guide to what a small business website should include shows how services fit into the full page.

3. Your location and service area

Tell us where the business is based and which cities, neighborhoods, or counties you serve. If customers visit your location, include the correct street address. If you travel to customers, a clear service-area list is usually more useful.

These details help visitors quickly decide whether you are a fit and support the local relevance discussed in our plain-English local SEO guide.

4. What makes customers choose you

Send the proof you already have: years in business, certifications, warranties, response times, review themes, specialties, or a simple promise you consistently keep. Specific facts build more trust than claims like “best service.”

If you have testimonials, include the wording and the customer name or attribution you have permission to publish.

5. Photos, logo, and visual preferences

Real photos of your team, work, vehicles, location, or finished projects are useful. Well-lit phone photos are often enough. Send the original files when possible rather than screenshots from social media.

A logo and brand colors are helpful but not required. If you have them, send the best-quality files. If not, describe a few preferences—clean, bold, warm, traditional, modern—and mention colors or styles you strongly dislike.

6. Links we can learn from

Share your Google Business Profile, Facebook page, booking page, existing website, or directory listings. These sources can fill gaps and help us catch inconsistencies, but you should still confirm that the details are current.

What you do not need to prepare

• A finished page-by-page content document
• Professionally written website copy
• A formal brand guide
• Professional photography
• A technical hosting plan
• A presentation for a sales call

If something essential is missing, we can ask a focused question in writing. You can see what happens after your request before you begin.